I'm Rich Now What?. The greatest book ever written? Perhaps. The greatest book I've ever written? Absolutely!
After selling my clothing brand FKN Gym Wear in late 2021, I really had no idea what I was going to do next, I just knew that it was time for me to find out.
I've been writing for years and while toying with many different book ideas, I'd originally planned to launch one through FKN as an FKN Gym Wear product. But after hinting at this through blog posts and casual conversations, I realized that a clothing brand releasing a book about mindset and personal development just wasn't going to be taken as seriously as I believe it deserved. So I put the idea in my back pocket and got on with the business of selling t-shirts.
Fast forward to the successful sale of the brand I'd been working on for over a decade and once the deal is closed, I'm instantaneously struck with an overwhelming feeling of freedom coupled with an unfamiliar and mildly terrifying feeling of exhaustion. Two completely new sensations to me.
I'll be the first to admit it was tough to adjust to life post FKN. Mentally I was burnt out, physically, I was a shell.
I'd poured my heart and soul into the brand for years and I asked myself 'now what?' But brilliant ideas weren't bubbling to the surface, at least in the way that I was so used to.
So after 3 months of trying to force inspiration, I decided to just stop worrying about what's next. I'd consciously take some time, reboot and see what direction my mind takes me.
I decided to travel. What better way to clear your mind than to drive for eight hours a day listening to gangsta rap and living on fast food?
Well guess what? It fuckin' worked!
I'm cursed with a brain that analyzes everything. I see an advertisement or a business and instantly think of ways they could do better, be better. And to relax my mind I need to write down these thoughts.
I already had notebooks and phone notes packed with my earlier attempts at writing a book, so I just add them in there. And that's when it occurred to me.
Why yell out of my drivers side window in between handfuls of fries at a lazy, poorly designed billboard, when I can yell at real people through a book!?
And so the decision was made while rolling my eyes at a roadside advertisement for pest control in the middle of nowhere ... Let's help these people and book the shit out of my experiences and ideas!